Digital Marketing

Website Design – A company’s website is the front door to your business that allows people to learn about your products and services. Before you run any advertising, make sure your website stands out and tells your story. You want to make sure it is complete with all the important information you want conveyed to your potential consumers.

Paid Search (SEM) – Allows advertisers to bid for ad placement through related keywords within the search engine results pages. The platform utilizes the Google Adwords network as well as other top search engines. 100’s of local directories and specialty sites reaching 98% of places consumers search.

Retargeting – Reach consumers who have recently searched for business-related keywords on search engines and local directories and visitors to your local website. People who have visited your website or searched around relevant keywords are interested in what your business provides and you want to make sure to stay in front of them.

Targeted Video – Targeted Video Advertising (TVA) is an online advertising format in which advertisers have options on how, when and where their video ads are displayed. Targeted video advertising allows for granular targeting. The target audience can be specified on the basis of contextual targeting, interest targeting, keyword targeting, behavioral targeting, demographic targeting or any combination of the search criteria.

Geo-Fence – Display advertising through apps and websites, to mobile IP addresses that are captured when entering a geographic location. Geo-fence campaigns are capable of monitoring IP addresses within a set location, as well as a radius of up to 3 miles around the selected locations. Campaigns can include up to 25 monitored locations or up to 1,000,000 IP targeted addresses.

Social Media Management – Allows for brand engagement among a business’ ‘friends’ as well as assists with SEO and reaching new ‘friends’. Social Media Management should be consistent and include relevant, industry-related and hyper-local content, photos and images.

Social Media In-Stream – Ads that appear within the “newsfeed” videos that play on Facebook. Ads won’t appear until at least 60 seconds into the newsfeed video, in order to reach viewers that are actively engaged in watching.

Online Reputation Management – Enables businesses to maintain (and sometimes regain) control over your online image and search results. Online Reputation Management assists your online presence in a multitude of ways, including: reputation monitoring, keyword protection, onsite feedback and reviews solutions, damage repair around negative feedback and social media branding.

Email Marketing – Allows businesses to reach current, lapsed or new customers with a quick, cost-efficient vehicle. Email Marketing can be sent out as often as you’d like and you can serve different messages to different lists. The detailed reports also allow you to understand who is engaging with your emails.

SEO – This is the foundation of your website and is fundamental to ranking highly in the top search engines. In fact, according to Forrester Research, over 90% of Internet traffic originates from a search engine.

SEO Consultation – Analyzes website coding, website content, website activity, incoming website links, search engine registration, social media profile pages, social media content, social media activity and social media outlets to determine the best practices to assist with higher ranks within the Search Engine Results Pages (SERPs), organically.

SEO Performance – To the research, development and deployment of original, keyword rich content. SEO Performance also includes optimizing website coding and search engine registration to rank higher within Search Engine Results Pages (SERPs).

Display Advertising – Display advertising is the use of images and video to promote a product or service on a network of publisher websites. Display ads may display within the architecture of a website or create a new browser screen that must be exited.

Content Development – Refers to the research, creation and publishing of original information to communicate a message that is relevant or resourceful to a target markets needs. Original content is necessary to establish a brand as an expert within their vertical.